Gareth Pugh Spring 2011

For the last couple years, the "fashion meets conceptual art" video trend has been proving itself season after season as the future of the industry... especially when it comes to producing a fashion week "wow" moment on a budget.  

While ShowStudio has had their foot firmly planted in this corner of the market representing production... Gareth Pugh, revisiting his tactics from last year, seems to have successfully become the staple brand name of this growing tradition representing fashion. 

Here is what the Paris Fashion Week audience reserved there seat for at the Gareth Pugh presentation this year, featuring the seemingly unstoppable Kristen McMenamy.